Some businesses offer what is called a continuous reinforcement reward like "free shipping with every order" or "5% discount on orders over $100". This type of reward card program is normally well received, as the customer knows exactly where they stand without having to read the small print. Another popular reward program is called ratio rewards, based on repetition. This is often used by food chains as it encourages customers to keep coming back to finally get a free meal. For example, Nando's restaurant will stamp a customers reward card every time they eat in of their establishments & then depending on how much is spent, the next time a customer returns, they are going to be entitled to either a free drink or free food.Reward card programs come in lots of different forms but all have the same aim - customer retention. With a lot competition in every marketplace, holding onto valued customers is a must. Learning how to effectively start up a reward program from the outset is vitally important. Tweaking the formula whilst already live may confuse your customers - people usually do not like modify. So what are the most effective programs?
Some businesses offer what is called a continuous reinforcement reward like "free shipping with every order" or "5% discount on orders over $100". This type of reward card program is normally well received, as the customer knows exactly where they stand without having to read the small print. Another popular reward program is called ratio rewards, based on repetition. This is often used by food chains as it encourages customers to keep coming back to finally get a free meal. For example, Nando's restaurant will stamp a customers reward card every time they eat in of their establishments & then depending on how much is spent, the next time a customer returns, they are going to be entitled to either a free drink or free food.Reward card programs come in lots of different forms but all have the same aim - customer retention. With a lot competition in every marketplace, holding onto valued customers is a must. Learning how to effectively start up a reward program from the outset is vitally important. Tweaking the formula whilst already live may confuse your customers - people usually do not like modify. So what are the most effective programs?
