Would Your Customers Recommend You?

Imagine it... your rings ringing constantly with new business as the list of happy customers or clients grows and they spread the word to others. What business owner would not love that?

 of my clients recently held a sales rally to celebrate their success and promote a new theme that is based on Fredrick Reichheld's book, "The Final Query." I reread the book in preparation for the event and highly recommend it. In the event you are a business owner who has not read it, cease and order it now. I'll wait... are you back? Lovely.

Do your happy customers send more business your way? A successful sales process is to ask satisfied customers for referrals, but an even better scenario is when the customers recommend your company to others without you even having to ask.

A high score of nine or0 is the objective, and it indicates satisfied customers that translate in to advocates, meaning they refer you without asking. In seeking feedback from customers, ask the final query and see how they rate you. If it is less than a nine or0, ask what strategies you could implement to reach that highest level.

The final query asks you to rate yourself, on a scale of to0, how likely are your customers to recommend you to their friends and colleagues? Putting other factors aside, that single query can let you know in the event you are doing a great job based on your customers' satisfaction.

You ought to also ask yourself questions in the coursework of your interaction with a client.

one. "Is what I am doing right now going to make that customer come back to me the next time they require what it is that I sell?" It may appear overwhelming to try to foster lifetime loyalty, so put your focus on the next time. And then do it over and over, and you will have built a lifetime of "next times."

two. "Is what I am doing, or about to do, going to make the customer feel nice to recommend me to a mate or colleague?" Actually, in the event you can answer "yes" to this query, a positive answer is assured for the first query also. In the event that they would refer their friends and colleagues to you, they are obviously pleased along with your service and would return as well.

The "ultimate question" is the next step beyond customer loyalty. Adding advocacy to the mix is a nice indicator of continued success!