How Important Is Your Reputation?

While looking for venue locations, I came across a space that I thought would be absolutely ideal. It had the right coolness factor. There was issue. Their customer support was fundamentally non-existent. They didn't reply to the phone, they didn't return phone calls or emails. I am not going to chase you to give you my business. After 'dealing' with them for very two months, they came back to me with nothing I had asked for. They didn't even have the correct time on the contract.

How long do you expect to stay in business if your customers don't like dealing with you? often lovely customer support is treated like an after thought in lieu of a necessity. Excellent Customer Service = Customer Loyalty and Retention. Seems obvious . For the life of me, I cannot understand why it is such a difficult idea to master.

What does that tell me as a feasible customer? To me, it says they don't value my business. Unless you have the only widget or gadget in the world that does what it does, somewhere on the planet there is another company that does what you do. Why does that matter? Because it means that your customer has selected you. Don't take that choice for granted. They are in a worldwide economy and competition is at an all time high. You are not the only game in town and people will select to work with you based on the way you treat them. Something so simple can make such a difference. The customer experience ought to be pleasant, enjoyable and beneficial for the consumer. A happy, satisfied customer is your greatest asset. They will recommend you to their friends and colleagues. They are going to be a jogging advertisement for your business. Of coursework, the flip side of that coin is an unhappy customer. As speedy as positive reviews spread, negative ones spread even faster. How difficult is it to get from under the fallout of an enraged client who is trashing you all over town? VERY. Be proactive. Handle situations when they arise. Take responsibility for your mistakes (even if they are not technically yours) and make an work to correct them. of the most important things you can learn about customer support is 'It's your responsibility... even when it is not your fault.'

Ultimately, it is your reputation that is on the line. And reputation is everything.