The first thing I am liking to do when I meet with a small business owner is to ask them about their weblog. It is very rare for a local business to weblog, yet this is the quickest way to put them on page for their keywords. You can set up a WordPress site for them & add some content on a regular basis to accomplish this aim. I am liking to promise posts a month & then deliver or so they will see that I am the right person to help them.
Most small businesses today have a web-site that was created for them. It is usually not a nice, so my aim is to boost up the rankings for their site without changing anything that is already there. This can be achieved with content walking a blog, news story promotion, press releases, & social media promotion.
Another way to boost their rankings is by posting to a forum, such as Active Rain. This is an excellent way to boost search engine rankings, to connect with complimentary businesses, & to have a valuable link back to their main site together with your signature file.
You may have a lot fun promotion for these companies that you actually forget that you are doing this as a job. Also, you will spend much more time getting everything set up for them in the coursework of the first month than you will after that, so ask new clients to spend a maximum of six months together with your service.
Video is another way to increase business and make the phone ring for these small businesses. I love to spend an hour at their office making a series of to minute videos with my Flip camera, and then dripping them out to YouTube and other sites one time a week for the next few months. This means that I only visit them in person one time every or months.
Promotion for local businesses is the best way to build a solid business while helping others in the process. This is truly a win-win opportunity.
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