Saturday, March 10, 2012

Want to Boost Your Sales? Focus on Enticing Your Proven Customers

No customer loyalty!

Do you also dream of increasing your sales dramatically like your fellow wholesale suppliers? of the ways of doing so is by not focusing on attracting new customers, since winning new customers in today's highly competitive wholesale industry requires lots of funds, hard work & time. The best alternative to boost your sales without obtaining new customers is by retaining your proven customers. Even in the event you intend to attract prospects, do this with the help of your existing customers. This post discusses the way you can go about achieving this.

The best prospect that can boost your sales is the who you have already turned in to a customer. Ask yourself if it is simple to generate repeated sales from customers who have already bought in bulk from you? It is hard, but not impossible! There is no customer loyalty in today's world! Yes, all of us must face it. In the event you are thinking that those who bought your wholesale products one time would surely buy the second time as well, you are wrong. Customers always prefer those wholesale suppliers who offer better deals to them with respect to cost as well as value.

Proven customers - The actual sales boosters

According to a research, it costs  times more to hunt a new customer as compared to generating repeated sales from an existing customer. This means generating sales from the customers who have already bought from you is economical & the funds you save rewards you in the type of more profits.

Though generating repetitive sales is hard but it gives you a actual boost to your sales & increases the viability of your wholesale business. One time you put efforts in enticing your proven customers, you can expect a constant stream of orders from them. An enticed customer not only places his/her orders but also refers your business to his/her peers & colleague & gives an fabulous boost to your business sales.

How to entice your proven customers?

  • The sales representatives, if sell to your existing customers over & over, then they are actual salespersons. Learn to cherish your resources & reward them for their hard work. In order to push your sales force to entice the proven customers so that they buy again, you must set up a sales incentive program. The program ought to reward members based on their performance & encourage them to perform better than before.
  • The best way to entice your proven customers is to add value in your wholesale products & demonstrate that value to them before you demonstrate it publicly. In case you are going to manage some event & you have not advertised it publicly yet, let them know about it first. The first right on the worth you add to your offers is the right of your existing customers. In the event that they ever come to meet you for business dealings, give them special protocol. In case you have launched a new product or similar product with innovation, offer a free sample to them.
  •  To be respected & privileged is the desire of every human. Don't forget that your customers are also human beings & in the event that they are also treated like your general customers, they would perceive that you don't value them. Never treat all of your customers as if they are people off the street. Your regular customers must feel that they are highly valued by you. For this purpose, you can send them little gifts on their birthdays, cards to thank & appreciate them on special events. You can also offer extended credits & discounts to them.

In short, enticing your proven customers to generate repeated sales requires things e.g. courtesy & value added products. One time you are rich in these things, it is the time to initiate your efforts & boost your sales dramatically.

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