You Are Your Business Brand

With small business owners, your business brand often assumes everything that the owner's personal brand has - the lovely & the bad.

If you require to attract customers, you require to have a lovely promotion strategy. As a small business, when you are only beginning out, you require to carefully monitor every step. You also must monitor whether your efforts & strategies are working at attracting & gaining customers.

Here are a few tips on the way you can start building your own brand:

How do you marry the so that it is sustainable & duplicatable by others (team members, assistants) who come to represent your business?

Your business values - You can only start building your brand when you know what impression you require to make on your customers. Setting your company values is always a lovely place to start. You can shape your brand based on the way you require your customers to keep in mind you. In case you have employees, train them in how to act & do business the way your brand does it. Keep in mind that whatever you or your employees do or say gives people an impression of your brand. As a small business with a comparatively small workforce, it is simpler for you to control your employees so take advantage of this.

As part of your marketing campaign, pick a simple branding message. This message ought to convey who you are and ought to attract consumers to try your services or products. It ought to be aligned along with your services or products so that when consumers try it out, they will trust that you are someone who does nice business.

Set the right tone - Your company voice ought to have the right tone when communicating along with your customers. Your company "voice" ought to always be aligned along with your business values and your brand. This adds consistency to your branding strategies. So whether you are physically or virtually interacting with customers, you ought to be sending your brand message in a consistent manner. This alone will help you stand out from the rest and it will help your customers distinguish you from the market.

A brand logo - People are visual beings and there is nothing more impressive than sending out a consistent message along with a logo or picture that represents that message well. Having a nice logo that complements your message will add consistency to your marketing strategy. This will also make it harder for consumers to forget you because they have something to associate their great experiences with.

Take care of your customers - Consumers can make you successful in so plenty of ways. While it may be true that you were the who came up with an innovation, your customers can help you shape it so as to attract even more consumers. In case you know the way to take care of your customers, even in the smallest way, you can become successful. Pay attention to their needs & they will keep coming back to you. Watch out for consumers trends & you will attract even more.

Trial & error - Branding does not happen overnight which is why you need to wait & see. You ought to be prepared to try & mix things up until you can get the right tone, message, & logo to truly show who you are as a brand. Don't be afraid to ask for feedback. In case you have a social media account, use it to listen to what other people are saying about your business. Interact along with your customers, whether online or offline. Take the feedback & use it to tweak your message, tone, or logo in order to satisfy your customers better.

The toughest part of any relationship is the people. Is not that the truth! Help yourself by connecting the dots on the way you express your personal brand & how that translates to you business brand. Share that with new team members & help them connect the dots from their personal brand to your business brand. The ideal situation is when a person can express your business brand in their own style & voice - nothing is more genuine & powerful!

Adapted from : Maria Elena Duron