Creating a Brand - The Importance of Logos in Branding

Hiring a professional to design your logo is of the best decisions you can make for your company early on when you are focusing most of your efforts and budget on gaining new customers. A professional designer won't randomly draw up a shape that represents your industry they will they will spend days in the method of interviewing you to find out your persona, interests and also research your industry. They will find out what type of logo would best suit your particular business identity and then start the method of finding relevant words, colors, shapes and pics that work. Then starts the actual creation of the logo implementing your business name using a personalized typeface that will go well with the selected style of logo.

A logo is the face of your company it is what people keep in mind your brand by. Having a memorable logo is becoming increasingly important in today's crowded marketplace. It will pay dividends on the fact that people will keep in mind you. Consumers like to associate with brands because it makes them feel like they are part of something, no likes generic unless they are getting it for cheap.Hiring a professional to design your logo is of the best decisions you can make for your company early on when you are focusing most of your efforts and budget on gaining new customers. A professional designer won't randomly draw up a shape that represents your industry they will they will spend days in the method of interviewing you to find out your persona, interests and also research your industry. They will find out what type of logo would best suit your particular business identity and then start the method of finding relevant words, colors, shapes and pics that work. Then starts the actual creation of the logo implementing your business name using a personalized typeface that will go well with the selected style of logo.

There are types of logos.

1. Iconic/Symbolic
2. Logotype/Wordmark
3. Combination Marks 

 The first type of logo are emblems that use imagery that convey a literal or abstract representation of your company. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents. In order for a symbol to be a effective logo it ought to be instantaneously recognizable, memorable, clear when reproduced in small sizes, illustrative in nature & not have lots of elements. Usually thing that stands out in an
 emblem type logo is to commit it to the memory of its viewer.

The second type of logo, the logotype which is also known in the design industry as a "word mark" makes use of a custom styled type face or type font. Depending on the impression that you require to gain from your intended audience you could use a different style of font. Script fonts are formal & refined. Thick fonts are strong & powerful, & slanted fonts show movement & action. Sometimes images are integrated in to a logotype to generate a great visual effect but you require to be cautious so that the logo remains legible, even when reduced to a very small size.
 

As you can see there is a lot already to think about when generating your logo. A professional designer that has completed this lots of times is key to your business success.

The third type is the combination mark. Combination marks combine both the symbolic & logotype. This is very powerful as you can provide text that is supplemental to telling your message to the viewer. There's integrated combination marks where the text is inside of the symbol & standalone combination marks where the icon is separate from the text.