Why a Custom Facebook Fanpage Is Important to the Image of Your Business

Facebook is of the most popular web services online definitely you  certainly already have a presence on Facebook for your business, but do you have a fan page? Or, better yet, a custom fan page; (other wise called a landing page), to promote your business picture, & most importantly your brand? Chances are probably not. Even more so, it's come to light that most small businesses are establishing their company's Facebook presence improperly, meaning they are basically establishing profiles. to clarify;"profiles" are for people, "pages," are for business, organizations etc.

Facebook fan pages have become essential to building awareness for your brand or product & gaining exposure to more people effectively on the world's largest social network. But as increasingly people start implementing Facebook as a marketing strategy to help promote their businesses, standing apart from your competition becomes increasingly important. Did you know? Facebook is now the top source of traffic on the world wide web? More over, its projected to reach an wonderful one billion users this year. Yes, that is right I said one Billion users!!!

So in short, what are the benefits to a custom fan page for your business on Facebook?

· II: Drive more Traffic to your business

· I: Generate a branded identity on the social web

· III: Impress your fans with video / Media

· IV: Promote your services / Sell your product

Still need more reasons I have got seven more for you:

1) Emphasize a Call to Action.

2) Makes Your Business Personable

A landing page talks directly to visitors who haven't liked your page yet. Your call to action can show who you are and direct the visitor to take action by liking your page in exchange for a coupon, a whiter paper, a free downloadable e-book, or an industry related newsletter. You can use a custom landing page as a way to extend the reach of your lead generating efforts.

Facebook business pages look-alike. They are all plain and use the generic layout provided by Facebook. A well designed custom landing page makes your business stand in and out the same time it helps you connect to your audience and reinforce your brand.

3) First Impressions Count

Your company's landing page is going to be the first impression that you make on a feasible customer. It takes seven seconds for people to generate an enduring impression. Don't let your Facebook page impression for your brand be a bad. Impress your visitors with a well designed landing page that screams "I take care of my visitors".

4) Make Your "Like" Button Visible

Sure , generic Facebook pages have a "Like" button. For some people however it is hard to find that button. And that on mobile devices it is hard to locate the "Like" button. Why not then make it tremendous visible and simple for your visitors to click on it as soon as they arrive on your page.

Your Facebook page can show your visitors that you are creative or that you have a sense of humor. Our Facebook page for example is content driven. They selected to be creative and personable. Walmart is probably employs of the most creative makes use of for their fan page.

5) Showcase Your Creativity

6) Tell Visitors

It is to be expected that a number of the people visiting your Facebook page may not know what your page or business is about (unless you are Steve Jobs or Mercedes-Benz). When on your page, if all visitors see are the conversations occurring on your wall, you may lose that connection. A landing page will brand your business and increase the likelihood of them "LIKING" your page.

A custom Facebook landing page explains the benefits of liking your business page. Although liking a page is not a sizable dedication, a click will do it, Facebook users get overwhelmed with all the pages and the likes they are expected to click on. A landing page can describe why somebody ought to like your page and what benefits they may get: discounts, every day tips, ability to engage with a brand or company they like.

7) Describe the Benefits