When Did Advertising Become Entertainment?

I must have missed the memo. When did it become mandatory to entertain people with marketing? Are not there lame sitcoms out there to watch? I guess I am elderly school. I come from a background where marketing was educational, informational, and about brand identity. As an informed consumer I would love to know more about the product and be less entertained. Watching cute small 3D animated characters hit on each other doesn't give me the knowledge I need to make an informed decision. Apparently though, some consumers would be entertained than informed or educated. Have they sunk that low? ?

Marketing ought to educate

It ought to tell

How are you able to expect potential customers to buy your product in the event that they don't know anything about it? Should not you tell them what makes your product superior to your competitors? Should not you tell them the worth added they receive by purchasing your product over anyone else's? Perhaps it is better that a cute small squirrel chases after an acorn tumbling down a hill. What the hell does that must do together with your product? Marketing that doesn't educate doesn't attract customers. It might entertain them for a few seconds and then they are on to the next entertaining commercial.

So you are having a massive sale next week and you select that the squirrel chasing an acorn is so entertaining that you build your marketing campaign around it and run an commercial featuring him next week to promote your sale. However the squirrel fails to tell your potential customers the location, store hours, and limits of the sale. Nobody shows up, but be assured they were entertained. Marketing ought to tell your customers of not only who you are and what you sell but also tell them about your promotions, your sales, and your special offers and coupons.

Keep in mind back when automobile adverts used ladies in there ads? Guys would go out and buy a automobile hoping that by doing so they to would have a girl in their life. That is brand identity. You require your customers to identify with the benefits of using your product. You require that benefit to be a nice. You don't require to send the message that if "you eat our food you will act dull." The customer desires to identify together with his life being better for having used your product.

Advertising ought to promote brand identity

Entertainment is a nice thing. I am liking being entertained. There's lots of nice entertaining advertisement campaigns out there that also educate, tell and promote brand identity. My point is this: if your advertisement campaign, promotion strategy, or whatever marketing hard work you are making is relying solely on entertainment you are missing a massive opportunity to reach new customers and educate them as to who and what you do, tell them about your specials, new products, etc., and branding your product(s) by helping them identify with the benefits of buying from you. Which would you be known for? A clever, entertaining marketing campaign, or a well crafted message about your product and/or services that increases your bottom line. It is your choice. Select wisely.