What is Business Marketing?

Business marketing includes all activities involved in communicating the value of a business's products and services to another business.

Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations.

B2B Promotional Mix

Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price, placement, and promotion to competitively position the product offerings, promote the brand, and efficiently use company resources. B2B marketing spans all types of businesses and industries.

Measuring B2B Marketing Success

Customer relationship management (CRM) systems are often used to assess marketing performance in B2B organizations.